The Archive

At the crossroads of heritage and the future, Saudi Arabia is building one of the world's most ambitious innovation ecosystems. This session opens the summit with a rare insider's look at the progress, momentum, and opportunities ahead.

• H.E. Dr. Munir Eldesouki·President, King Abdulaziz City for Science and Technology (KACST)

In conversation with Mikey Muhanna

AI is changing everything about how we do business, including how we LEAD businesses. In this session, globally renowned CEO coach and best-selling author Edward Sullivan will lead a session on how leaders can adapt their leadership styles to the new pace and complexity of AI-driven organizations. Participants will get practical frameworks for increasing decision-making velocity, accelerating feedback and iteration cycles, and sustaining psychological safety in a rapidly evolving workplace.

• Edward Sullivan·CEO Coach & Best-Selling Author

In this session, Tewfik Cassis leads a hands-on conversation on what it really takes to build world-class product organizations — from the systems that enable velocity to the leadership habits that sustain quality at scale. Drawn by his experience leading product teams at Facebook and now Lean, expect an honest look at what breaks, what scales, and how strong product leadership turns complexity into clarity.

• Tewfik Cassis·CPTO, Lean Technologies

This is a private session and is open to pre-registered attendees only.

An interactive session with founders and advisors sharing real-world experience of leading some of the region's most successful IPOs. With in-depth discussion of the whole listing journey, including challenges faced and opportunities to stand out in a crowded market, the session will include a mini workshop on equity story conception and design.

• Malek Almoosa·CEO & Board Member, Almoosa Health
• George Allen·Independent Advisor, Investor Relations & Financial Communications
• Nadim Nazha·Managing Director, Goldman Sachs

This is a private session and is open to pre-registered attendees only.

Every breakout company faces the same challenge: how do you grow fast without losing sight of the customer? A rare chance to hear lessons from those building, and those powering the scale behind the scenes.

• Harsh Sajnani·Founder & CEO, Kingpin
• Gustavo Smidt·Co-Founder & CEO, Cloutfit
• Haitham Khalil·Senior Manager, Zendesk

This is a private session and is open to pre-registered attendees only.

Every design medium, from illustration to interface, has been reshaped by AI. With vibe-coding tools making UX generation nearly effortless, the designer's role is shifting from execution to curation, where taste and judgment matter more than ever. This talk explores the evolving role of the designer and how design itself can serve as a powerful moat for startups.

• Mikey Muhanna·Founder & Executive Director, Afikra
• Rayouf Alhumedhi·Product & Ops, Taste Labs

As the market resets from the ZIRP decade and the AI wave redraws the playbook for growth, founders face a new reality in raising capital. This session brings together leading investors to explore what “growth” means now — how AI is reshaping competitive advantage, which metrics truly resonate with investors, and how to raise smart in this new environment.

• Sandeep Bakshi·Head of Investment, Prosus
• James Chang·CIO, Exborders Partners

In conversation with Sarah AlSaleh

This session flips the script: the interviewer becomes the interviewee in a candid conversation about the journey of building a podcast from the ground up. It's a behind-the-scenes look at what it takes to create authentic conversations, the challenges and surprises along the way, and the power of storytelling as a tool for connection and impact.

• Mo Islam·Host & Founder, The Mo Show

In conversation with Sara Althari

For centuries, Aleppo has been celebrated as one of the great cradles of Arab music, home to traditions like the muwashahat and qudud that shaped the region's sound. This closing session invites guests to journey into that heritage, discover how its echoes still resonate today, and experience it live in an exclusive performance.

• Ibrahim Almuselmani·Musician